Generating excitement
My overall strategy is to incorporate the campaigns with regular posts done frequently. As with the New Kids on the Block, I posted daily for them and would vary who I posted on to keep interest alive for all the members of the band. I comment on the majority their posts – group and individual accounts – on their Instagram, Twitter, and Facebook accounts. I create fun word searches. I create and share applicable life experiences and relate it to the band through the chosen picture posted as sort of a blog idea. This is fan based marketing after all, so personal touches create a sense of connection from the fanbase to me, the person posting about their chosen entertainer.
The Power of Positivity
Through the past two and a half years of posting, I thought…why couldn’t I do this for others? Why not influence from a fan’s perspective? I love all entertainment, so why couldn’t some Random Girl do marketing campaigns for celebrities to influence from within the fanbase? The power of positivity is reminding fans why they fell in love with the artist and will help keep that love alive. That is why I created Random Girl Marketing and PR…to promote positivity in this world, one celebrity at a time!
Random Girl
Sheryl Nordstrom
I was born in Chicago and came to Phoenix, AZ when I was a kid. My childhood was difficult with both parents in and out of hospitals– one for cancer and the other for a mental illness. The best thing that came out of my childhood was that it made me an empath. This means that I am a highly sensitive person and have strong intuitive skills.
I have always been creative. I started writing poetry when I was just nine years old. I remember when my sister discovered my first poem, she immediately brought it to our parents to show them. I wrote quite a bit as a kid, and into early adulthood – even published in Listen with Your Heart Vol 3. But life got busy with two jobs and college, and I simply stopped writing at that point.
And then two and a half years ago when I began doing my NKOTB posts, I started writing poems and putting them on Jordan Knight pictures for the #WheresJordanKnight campaign. My posts were funny and light-hearted as my goal was to bring a smile to people’s faces…to entertain the fanbase in his absence.
Humor connects us all. I haven’t met a person yet that doesn’t like to laugh. Being able to make people laugh is an ability that I have developed since childhood. It began as a coping mechanism for me through tough times. If I was able to laugh still, then life wasn’t THAT bad. I now use my humor to entertain others so that they will see something good in life still.
Random Girl’s strategy is the Power of Positive Thinking…to create fun, light-hearted, & anecdotal posts that will endear the fans to the artist. This world could definitely use more “happy” these days, and that’s what I want to do…create happiness within the fanbase to remind them why they connected to the entertainer to begin with and to entice others to join the fanbase.
I rediscovered my creative side with posting for the New Kids on the Block, and really find it breathes life into me each day to bring happiness to the fanbase. And this is the path I want to walk down now with more artists.
If you are interested, please contact me for a personalized quote.