The entertainment industry provides a needed escape for people. Entertainers can be a crutch for people to get through their dark times, provide a happy place to distract from the day-to-day life, and create connections for fans to find a home where they feel they belong. Entertainment is crucial for the mental health of all people – including the entertainers themselves as they find the same in other entertainers and are recipients of the love within their own fan base.
I began posting about the New Kids on the Block in 2019 for fun and as a thank you to them for being that crutch for me in my dark times. My dream growing up was to work for them, and I simply decided that why couldn’t I work for them…so I began “working” for them – by posting about them. I found that I enjoyed the creativity in doing so, and always challenged myself to find different ways to engage with my audience. It was fun, and people began following me. My current account has over 1k followers on Instagram and my Twitter account, which is newer, has over 750 followers. Because I enjoyed this so much, I figured, why not make a career out of it!
Marketing Campaigns from the fan’s POV is my signature. The ones I did for NKOTB are: #WheresJordanKnight – playing off the fact that he disappears after tours, so I posted pictures with poems written by me on them. The series was funny, and the fans really enjoyed it. #GuesstheNewKid – Seeing if fans could guess the New Kid by just their clothes. I would post the initial picture of just the picture cropped to just the clothes, and then the fans would guess. I would reveal the full picture after a couple days of guessing. #NKOTBTourMoments – Leading up to the 2022 tour, this campaign reminded fans of the fun of their concerts and was intended to help sell tickets. #FabFiveFriday – Mostly life lessons from NKOTB. #NewWeek – Every New Week should start with the New Kids cuz they make everything better – even Mondays. These were light and fun pictures of the group that would bring a smile to the fans’ faces while entering their work week. #BHWeightLoss – my personal journey for weight loss done through posts/pictures of NKOTB.
My overall strategy is to incorporate the campaigns with regular posts done frequently. As with the New Kids on the Block, I posted daily for them and would vary who I posted on to keep interest alive for all the members of the band. I comment on the majority their posts – group and individual accounts – on their Instagram, Twitter, and Facebook accounts. I create fun word searches. I create and share applicable life experiences and relate it to the band through the chosen picture posted as sort of a blog idea. This is fan based marketing after all, so personal touches create a sense of connection from the fanbase to me, the person posting about their chosen entertainer.
Through the past two and a half years of posting, I thought…why couldn’t I do this for others? Why not influence from a fan’s perspective? I love all entertainment, so why couldn’t some Random Girl do marketing campaigns for celebrities to influence from within the fanbase? The power of positivity is reminding fans why they fell in love with the artist and will help keep that love alive. That is why I created Random Girl Marketing and PR…to promote positivity in this world, one celebrity at a time!
I was born in Chicago and came to Phoenix, AZ when I was a kid. My childhood was difficult with both parents in and out of hospitals– one for cancer and the other for a mental illness. The best thing that came out of my childhood was that it made me an empath. This means that I am a highly sensitive person and have strong intuitive skills.
I have always been creative. I started writing poetry when I was just nine years old. I remember when my sister discovered my first poem, she immediately brought it to our parents to show them. I wrote quite a bit as a kid, and into early adulthood – even published in Listen with Your Heart Vol 3. But life got busy with two jobs and college, and I simply stopped writing at that point.
And then two and a half years ago when I began doing my NKOTB posts, I started writing poems and putting them on Jordan Knight pictures for the #WheresJordanKnight campaign. My posts were funny and light-hearted as my goal was to bring a smile to people’s faces…to entertain the fanbase in his absence.
Humor connects us all. I haven’t met a person yet that doesn’t like to laugh. Being able to make people laugh is an ability that I have developed since childhood. It began as a coping mechanism for me through tough times. If I was able to laugh still, then life wasn’t THAT bad. I now use my humor to entertain others so that they will see something good in life still.
Random Girl’s strategy is the Power of Positive Thinking…to create fun, light-hearted, & anecdotal posts that will endear the fans to the artist. This world could definitely use more “happy” these days, and that’s what I want to do…create happiness within the fanbase to remind them why they connected to the entertainer to begin with and to entice others to join the fanbase.
I rediscovered my creative side with posting for the New Kids on the Block, and really find it breathes life into me each day to bring happiness to the fanbase. And this is the path I want to walk down now with more artists.
If you are interested, please contact me for a personalized quote.